The role of design in hotel development (Timothy Griffin) • Hotel Designs

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Timothy Griffin is a director at Wellbrook Hospitality and co-founder of hotel and lifestyle brand LEVEN, which recently opened its first hotel in Manchester – and hotel designs were the first to register.

As well as having his finger on the pulse when it comes to hotel development hotspots, Griffin was also responsible for design – and all creative elements, including branding – for LEVEN Manchester And for this episode of DESIGN POD, Hamish Kilburn and Harriet Forde wanted to understand the role of design in hotel development.

Throughout the episode, Griffin discusses the challenges and opportunities that have emerged in blurring the lines between luxury and lifestyle. In the case of the Manchester property, celebrating the raw nature of the architecture with soft, comforting elements met that brief to make the space feel immediately residential with plush touches.

Prior to LEVEN, Griffin’s career was split between New York and London. Most recently, as General Manager for the North America region, he introduced The Hoxton brand to the United States, opening locations in New York, Portland, Chicago and Los Angeles. He played a key role in defining the Hoxton brand and as Group Brand Director he oversaw graphic design, public relations, social media, retail, digital marketing, partnerships and events.

The next episode of DESIGN POD will explore unconventional materials in design and will welcome Hen’a Yadav, Director of Studio Carter, as a special guest.

Main image credit: DESIGN POD/Hotel Designs

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