Sonder adds two new hotels in Barcelona and Madrid


Sonder Holdings Inc. (Nasdaq: SOND) more than doubled the total number of live and contracted units in Spain by securing two additional prime properties in Barcelona and Madrid.

In Barcelona, ​​Sonder will open a 65-unit hotel on Paseo de Gracia, in one of the city’s most important shopping and business districts, containing many of Barcelona’s most famous pieces of architecture. Scheduled to open in the second half of 2022, Paseo de Gracia de Sonder will include a rooftop terrace and interior garden. It will join Sonder’s existing portfolio of five hotels in Barcelona, ​​including the five-star grand luxury Do Plaça Real and Casa Luz, which includes a lively rooftop restaurant, both opening in summer 2021.

Alting Grupo Inmobiliario, a real estate group with a business model focused on investment and management of prime real estate assets, is the owner of Sonder Paseo de Gracia. Alting Grupo Inmobiliario chose Sonder as the operator of this five-star hotel after the renovation was completed. JLL Hotels & Hospitality Group advised on the deal.

“We are delighted to partner with Sonder, a fast-growing global hospitality company with a proven track record of quality guest experience and modern service. Their proven hospitality model and accommodation reinvention aligns with our focus on high-quality properties. Travelers will benefit from a stay in a stunning, centrally located property steeped in Barcelona’s history but modernized with future-proof service and design,” said Carolina Marcos, Deputy General Manager of Alting Grupo Inmobiliario.


“The fact that this deal has been successfully concluded in a time of considerable uncertainty reinforces the resilience of the Barcelona hotel market, which continues to see high levels of interest from global hospitality players like Sonder. , which has grown rapidly in the city over the past year,” said Sandra Rubio, head of consulting and valuations at JLL Hotels & Hospitality Group.

In Madrid, Sonder will open a 118-unit hotel on Gran Via, a short walk from Plaza de España. The property will have a rooftop with city views and is expected to open in late 2024. Azotea Grupo, a leading gourmet hotel group, will manage the on-site dining offering. The hotel will join Sonder’s existing serviced apartment property in Madrid, the 22-unit Sonder Malasaña, which opened in January 2021.

“We are delighted to announce further expansion into Barcelona and Madrid, enriching our offering in these key markets for business and leisure travellers, both domestic and international. Our new properties occupy prime locations in both cities and will help bring us closer to realizing our ambitious plans for Spain since market launch in 2020. Sonder’s technology and design-driven hospitality meets to the ever-changing needs of modern travellers, while our property partners benefit from flexible agreements and without having to worry about day-to-day operational responsibilities. We are leveraging technology to streamline operations and improve the customer experience,” said Leda Zanlungo, General Manager, Iberia at Sonder.


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