The hotel investment market in Europe and the UK is “poised to grow with the expectation of attractive returns,” experts from Pro-invest Group say, as the company begins operating in the UK. United and in Europe.
The real estate private equity and real estate asset management firm is already one of the largest investment and operating platforms in Australasia, with a strong presence in the Middle East and now in the UK and Europe , managed from its new offices in Mayfair.
As the recovery takes hold, the Pro-invest team is actively engaging with investment partners and asset distributors as a conduit to enable successful investments across the region, particularly in Great Britain. and in Germany.
For CEO and Chairman Ronald Stephen Barrott, launching Pro-invest Group in the UK and Europe is like âcoming homeâ. Ronald previously created Stannifer Group, a successful hospitality, retail and commercial real estate investment firm in the European region.
Ronald explained, âWe are delighted to be returning to the European region and can bring all of our combined expertise to acquisition and repositioning, rebranding and asset management going forward. We want to do it on a large scale, implementing our active management style.
âPro-invest has had significant success in recent years developing and operating hotels and generating significant returns for investors in the Australasian market. By the end of this year, we will have 5,000 rooms under our management.
âWe aim to continue this success. I am confident that with this seasoned team in place, we will replicate these achievements with Pro-invest UK and Europe. “
Pro-invest UK & Europe draws on the combined experience of highly qualified professionals, each with a proven track record in developing scalable hotel investment strategies, including industry figures from ADIA and the IHG hotel group , creating a unique powerhouse led by an industry veteran. , CEO and Chairman Ronald Barrott.
Co-CEO and Managing Partner Dr Sabine Schaffer, Managing Director Hospitality and Asset Management Alex Garrod, previously Portfolio Manager at ADIA responsible for Hospitality Investments, and CFO Andrew Johnston bring wealth of individual skills and industry knowledge, as the UK and Europe are currently seeking hotel and business investments.
The core management team is complemented by Hotel Manager Keith Griffiths, formerly Managing Director of Atlas Hotels, Director of Architecture and Technical Services Norman Forsyth and Scott Wolfe as Chief Investment Officer of Pro-invest Group UK and Europe.
The Pro-invest UK and Europe group operates a fully integrated business, combining active asset management, real estate development and operational capabilities across a range of asset classes, including trade and retail as well as hotels, where focus on opportunities in Gateway Cities and the aggregation of a UK-wide selected service hotel platform
Sabine Schaffer said: âWe are taking the vertical integration model that we have used successfully over the past three decades and releasing it into the UK and European market.
âOur intention is to become a leading private equity real estate company in Europe with a particular specialty in the hospitality sector.
âThe investment style will be one where we can manage the properties operationally, where our team can use their real estate expertise to improve the physical building, and then we can leverage our three decades of experience as a brand franchisee. international hotel companies. “
Alex Garrod, MD Hospitality Asset Management, added: âWe are convinced of investing in hospitality at the start of the cycle and we will seek to develop platforms in markets that are expected to experience a strong and prolonged recovery in GDP.
âWe take a thoughtful, research-based approach to market selection and feasibility, combining this with specialist skills in hotel operations, brand selection and asset repositioning.
âOur aim is to create institutional quality exposure to the hospitality sector and outperform the returns of Pro-invest’s value-added approach. Pro-invest has over 200 years of combined experience and extensive experience of successful investments and inherently knows what institutional investors are looking for.
Experts from the Pro-invest group believe that the hospitality market, which is already recovering from COVID, will be stronger than ever by the end of 2023.
Keith Griffiths, Hotel Manager, explained: âThe fundamentals of why people use hospitality and travel have not changed significantly. The hotel market will experience a strong return to growth and a rapid recovery as high levels of immunization and a strong recovery in GDP combine to create an environment in which hotels will thrive.
“This recovery is already in place, particularly in the UK market, and will only improve as further constraints on business and international travel increase over the coming months.”
The Pro-invest group is deeply committed to environmental sustainability and maintains close ties with leading environmental institutions, enabling a streamlined sustainability strategy while improving the efficiency of their hotel assets.
Impressed by the company’s award-winning ESG strategy in Australia, major European bank Aareal has just granted its very first green loan with Pro-invest Group. The Australian Clean Energy Fund has also invested as a direct result of the company’s history at the forefront of the industry in this area.
President and CEO Ronald Barrott said, âOur commitment to sustainability grew during the COVID-19 pandemic, as we came together to advocate for climate change and explore a host of exciting initiatives.
âWe know that social and environmental governance becomes increasingly important and is most effective when it is embedded in organizational culture and business operations.
âESG is a must. The main driving force behind our ESG approach is that we are a responsible company. The added benefit of ESG is that it ensures the sustainability of the properties in which we invest, operate and build, ensuring that they remain compliant with the ever-changing demands of institutional stakeholders.
âThe UK and Europe are just the next step in our mission to bring sustainable and profitable hotel and business investments to market. “