Plans announced for Howard Johnson property in Milford


MILFORD, CT – The concrete towers and former Howard Johnson property will be demolished to make way for a new car dealership in Milford.

The Planning and Zoning Board has approved a plan to locate a Genesis car dealership on the former site of the Howard Johnson Hotel, located at 1040 Boston Post Road. The parcel that contains the former Friendly’s Restaurant will be merged into a single parcel.

The project involves demolishing the Howard Johnson and the unfinished stair towers of the aborted Fairfield Inn project. The site will house a 24,600 square foot showroom and auto repair bay as well as 286 parking spaces.

The developers of the project told the Planning and Zoning Board that they plan to recycle concrete and rebar from the demolition.

The dealership will be owned by Key Automotive Group, which also owns Key Hyundai of Milford, Key Chevrolet of Middletown and Key Hyundai of Manchester. Genesis is Hyundai’s line of luxury vehicles.

The Genesis dealership will be the fifth licensed nationwide and the only standalone Genesis dealership in Connecticut, said Chuck Dortenzio, chief operating officer of Key Automotive Group.

“We fell in love with them the first time we browsed them,” Dorentzio said of the real estate sites. “And despite the fact that there are no financial incentives available here, as there are in some communities, we want to build in Milford.”

Separately, the Key Automotive Group has also entered into a purchase and sale agreement for the adjacent property at 990 Boston Post Road, which was the former home of the Hooter restaurant. The plan is to eventually develop the property for another business, but to keep it consistent with the luxury theme of the nearby Genesis property, Dorentzio said.

“We’re going to work very, very hard to make sure the rest of the development, the rest of the property feels appropriate for the client and the clientele that’s going to come to this place,” he said.


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