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Hyatt’s select service brand continues to grow presence in Germany and Europe
October 08, 2021 // Franchising.com // MUNICH – Hyatt today announced that a subsidiary of Hyatt has entered into a franchise agreement with EuroAtlantic Group for Hyatt Place Düsseldorf Mercedesstrasse at Tadao Ando Campus & Tower. The hotel will be the second Hyatt Place hotel in Germany, joining Hyatt Place Frankfurt Airport. Together with Hyatt House Frankfurt Eschborn, Hyatt’s selected service brands pursue a strong growth trajectory in Germany and Europe, expanding into markets most important to customers and members of World of Hyatt.
Scheduled to open in 2024, the 300-room hotel will feature the intuitive Hyatt Place brand design, an accessible atmosphere, and additional amenities that help guests do more. The hotel will be strategically located on the outskirts of Düsseldorf city center and will be part of the larger commercial development of Tadao Ando Campus & Tower.
Named and designed by the winner of the Pritzker Architecture Prize Tadao Ando, and in collaboration with the landscape architect Enzo Enea, the Tadao Ando Campus & Tower will be a landmark for the city of Düsseldorf and will represent a symbiosis between the high tech and nature. In addition to the hotel, the development is also expected to feature the Düsseldorf Arts Club, the EuroAtlantic Museum of Digital Art and the Cyber Tech Campus. Tadao Ando Campus & Tower will be the first CO2 neutral smart office campus, run by building management systems powered by AI, and will provide a creative environment for modern working concepts including rooftop gardens, a park and a public art exhibition.
The Hyatt Place Düsseldorf Mercedesstrasse will be installed next to a magnificent glass tower with a spectacular glass prism, a large-scale AI-run office campus with co-working spaces that the customers will be able to use. The city’s international airport, Düsseldorf exhibition grounds and world-famous Düsseldorf conference center, “Messe Düsseldorf”, are a 10-minute drive away.
Because Hyatt’s efforts are grounded in listening and fueled by care, Hyatt Place hotels combine style, innovation and 24/7 amenities to create an easy browsing experience for today’s multitasking traveler. hui. The Hyatt Place brand is ingrained in plenty of consumer information indicating that guests seek stylish, comfortable and seamless experiences that fit into their familiar lifestyles and routines. To embody this, the brand offers relaxed hospitality and focused service in a smartly designed, state-of-the-art and contemporary environment.
“The plans for Hyatt Place Düsseldorf Mercedesstrasse reflect the brand’s strong momentum in the fast-growing select services category as Hyatt Place hotels continue to expand globally,” said Felicity Black-Roberts, vice-president. Hyatt’s President of Development for Europe. “Düsseldorf is one of the most important economic centers in Germany, supported by recent international investments, notably from the China Competence Center, making the area an ideal platform to bring our second Hyatt Place hotel to Germany. “
“We are delighted to bring the first Hyatt Place hotel to Düsseldorf as part of our Tadao Ando Campus & Tower development and look forward to further expanding our collaboration with Hyatt with more hotels in the future,” said Arnulf Damerau, president of the EuroAtlantic group. . “We pride ourselves on our completely CO2 neutral construction and operation. The wider development will also be based on forward-looking ecological spaces that promote a healthy living and working environment. With our vast experience in real estate and the global recognition of the Hyatt brand, we will be able to deliver prestigious sustainability with cutting edge technology and high quality service that will bring this hub of business and style to life. of life.
Hyatt Place Düsseldorf Mercedesstrasse will be officially presented at EXPO Real in Munich on October 11 at the Düsseldorf City Exhibition, the official launch of the Tadao Ando Campus & Tower.
The hotel is expected to join a remarkable portfolio of Hyatt-branded hotels in Germany, including Hyatt Place Frankfurt Airport; The Wellem Düsseldorf, which is part of The Unbound Collection by Hyatt; Hyatt Regency Düsseldorf; Grand Hyatt Berlin; Hyatt Regency Cologne; Hyatt Regency Mainz; Park Hyatt Hamburg; Andaz Munich Schwabinger Tor; and Hyatt House Frankfurt Eschborn.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and / or one or more of its affiliates.
SOURCE Hyatt Hotels Corporation