flights of fancy on the hotel development scene • Hotel Designs


After being locked down and earthbound for so long, it’s perhaps unsurprising that hotel designs are inspired by flight – whether in the literal or more metaphorical sense – as design moves both upwards and outwards. Climb the trees and exit into the metaverse. In a world that so often seems characterized by extremes, the universe of hospitality can reflect, deflect, and direct those extremes, and while some designers head into the metaverse, others become more focused and grounded as questions around sustainable and circular design resonate louder.

What is actually the way forward? Is it a nuclear-powered hotel in the sky, or is it a more fitting throwback to a James Bond villain? Should we look to the horizon for design inspiration or keep our feet on the ground? While this series on hotel concepts generally focuses on the bold and the weird, I have brought smaller, slightly more contained designs into the mix, which I believe encompass larger and brighter concepts. than those floating around in the metaverse – but maybe I missed the point there?

Architecture reconnected to nature

Image credit: BIG

Earlier this year we presented BIG design’s plans for BIOSPHERE – it’s a concept that has come true, and now you can book to stay in this capsule adorned with a bird’s nest suspended in the trees. Design aside, the guiding concept behind it all is nature – reconnecting with nature, rewilding, regenerating – it’s all really about the birds…

Glam 3D printed capsules designed by Wimberly Interiors

Image credit: Wimberly Interiors

Another concept firmly rooted in the natural world while simultaneously embracing technology is the Glam Pod design. Designed by Wimberley Interiors, these durable 3D-printed glampods embrace cutting-edge technology, but aim to create an immersive nature experience while providing guests with luxurious lifestyle solutions. Designed for ultra-remote locations, the Glam Pods, inspired by the spiral coil of a hull, were designed as a solution for everything from a backyard guesthouse to an off-grid lifestyle.

Contained architecture

Returning to the bird and flight analogy, designer Ora Ito is no stranger to the virtual world of design, having started his career with hijacked virtual products from major brands that instantly became global icons of revolution. digital. In collaboration with Accor, the Flying Nest shipping container hotel project was designed as a mobile and temporary hotel offer with low environmental impact. With its bold design, this mobile and sustainable accommodation concept is part of AccorHotels’ innovative approach to constantly rethink the hospitality of tomorrow in response to a strong trend, that of customers who want to live exclusive and intense experiences. but ephemeral.

Head in the clouds

Rendering of the Atari Metaverse Hotel Experience

Image credit: Atari

From small and contained to infinity and beyond, as things move both virtual and into the metaverse. citizenM and LEVEN have both taken a step into the future and are planting their brand flags in this new territory. With this, hotels and virtual spaces are suddenly no longer the domain of the future, but are with us here and now. How and if they will become more integrated into our social spaces will be an interesting design journey. Staying on the interface between virtual and real time, a new addition to the Las Vegas hotel skyline plans to walk that rope. Gaming industry pioneer Atari is pioneering the new concept combining the iconic brand into a Gensler-designed hotel destination, providing guests with a gaming-themed destination. Hunger Games here we come!

Need of speed

Rendering of Escapade Silverstone accommodations

Image credit: Escapade Living

Start your engines. Last year we got excited about Escapde Living’s new hospitality concept in Silverstone, home of the UK Grand Prix. Well, the project, designed by Twelve Architects with residence interiors conceptualized by Bergman Design House, has kicked into high gear. The luxury trackside retreats, Escapade Silverstone, are designed to be an abstract representation of an F1 car overtaking. The residences themselves have cantilevered terraces, allowing spectators to get even closer to the racetrack. Filled with light and with high acoustic specifications, each sanctuary will have underfloor heating, comfort cooling and en-suite bathrooms.

birds and bees

And finally bring the bees to join the birds. I’m going a little off topic with this, but the small, perfectly formed structure, designed by Invisible Studio and housed on the estate of The Newt in Somerset, provides both a home for the bees, a Beezantium, as well as a center exhibition space for guests and visitors. The design is bee-friendly and educational for visitors, with whimsical design elements thrown in for good measure.

the Beezantium designed by Invisible Studio for The Newt

Image credit: Invisible Studio

The point about the Beezantium is that there is more and more a movement towards introspection, and sometimes it’s the little things that count. Should cutting-edge design shift from looking beyond our planet for extravagant inspiration to something altogether more grounded? Are the really exciting designs for the future those that can encompass both?

Main image credit: Wimberly Interiors


About Author

Comments are closed.