Fire & Flower brings cannabis delivery to hotels and high-rise residential platforms through exclusive agreement with Zonetail

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/DO NOT DISTRIBUTE IN UNITED STATES OR FOR DISTRIBUTION TO UNITED STATES WIRE SERVICES/

Zonetail provides access to a growing market of over 110,000 homes to Fire & Flower and the Pineapple Express delivery platform

TORONTO, May 10, 2022 /CNW/ – Fire & Flower Holdings Corp. (“flower of fire“or the”Company“) (TSX: FAF) (OTCQX: FFLWF), a leading technology and retail platform for cannabis consumers, today announced that its wholly-owned delivery and logistics subsidiary, Pineapple Express Delivery Inc. (“Pineapple Express”) entered into an agreement with Zonetail Inc. (“Zonetail”) (TSXV: ZONE) (OCTQB: ZTLLF) to provide cannabis delivery services to users of the Zonetail residential platforms.

Fire & Flower Logo (CNW Group/Fire & Flower Holdings Corp.)

Zonetail’s residential high-rise platforms connect condo and apartment residents to their building’s amenities and services through the convenience of their personal mobile device. Using Zonetail’s platform, residents can access the building’s community news and activity feeds, community calendar, document libraries, building amenities, such as visitor parking or elevator, create and track maintenance requests, and access links to pay their rent or monthly maintenance fees. . It digitizes communications between property management and residents.

The Zonetail platform includes a marketplace, highlighting the businesses and services that residents need. Through Zonetail’s unique age-only section, Fire & Flower cannabis stores will now be the exclusive supplier of cannabis to platform users and deliveries will be made via Pineapple Express to households across Canada and in the United States where it is legal to do so.

As the hospitality industry continues to recover from the effects of COVID, Zonetail’s planned relaunch of its hotel and travel platform is also expected to include Fire & Flower and Pineapple Express to provide cannabis delivery directly to hotel guests. hotel.

“Building our base of monthly active users is key to advancing our vision of Deliver Cannabis to the World. The Zonetail agreement is an innovative way to reach cannabis consumers in major urban centers and those who travel to jurisdictions where legal recreational cannabis is available,” shared Trevor Fencott, CEO of Fire & Flower. “We look forward to building this partnership and focusing our growth on digitally engaged consumers.”

“Pineapple Express is the leader in cannabis delivery and we are excited to offer cannabis delivery to highly engaged users of our platform,” shared Mark Holmes, CEO of Zonetail. “Working with Fire & Flower and Pineapple Express was a natural fit for Zonetail, given the scale of their retail distribution network and their ability to quickly deliver cannabis directly to consumers’ doorsteps.”

Deliveries will begin in Greater Toronto Area in the coming weeks and users of the Zonetail platform will be informed of the availability of the delivery service as soon as possible from the Company.

About the fire and the flower

Fire & Flower is a leading technology-powered, adult-use cannabis retailer with over 100 company-owned stores in its network. The company relies on its wholly-owned technology development subsidiary, Hifyre, to continuously advance its proprietary retail operating model while providing additional high-margin independent revenue streams. Fire & Flower guides consumers through the complex world of cannabis through premium, education-focused retail, while digital retail and analytics platform Hifyre empowers retailers to optimize their relationships with consumers. The company’s management team combines extensive experience in the technology, logistics, cannabis and retail industries.

With strategic investment from Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the Company is aiming for global expansion as new cannabis markets emerge and is poised to expand into United States where permitted by its strategic license agreement with Fire & Flower US Holdings upon the occurrence of certain changes to the cannabis regulatory regime.

Fire & Flower is a multi-banner cannabis retail operator that owns and operates the Fire & Flower, Friendly Stranger, Happy Dayz and Hotbox brands. Fire & Flower Holdings Corp. owns all of the issued and outstanding shares of Fire & Flower Inc. and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of British Columbia, alberta, Saskatchewan, Manitoba, Ontarioand the yukon territory.

Fire & Flower’s wholly-owned subsidiary, Pineapple Express Delivery, has over 15 years of experience in providing same-day 60-minute delivery services to many industries across Canada. Pineapple Express Delivery provides a personalized experience for its customers and has established extensive security and delivery protocols to facilitate same-day delivery of medical and recreational cannabis across the country.

To learn more about Fire & Flower, visit www.fireandflower.com.
To learn more about Pineapple Express Delivery, visit www.pineappleexpressdelivery.com.

About Zonetail

Zonetail Inc. (TSXV: ZONE) (OTCQB: ZTLLF) is a mobile platform and marketplace network that empowers high-rise residents to better manage their homes by connecting people to products, amenities and services. Our mission is to provide a state-of-the-art mobile platform that empowers residents of high-rise buildings to better manage their homes by connecting people to products, amenities and services. And our vision is to create a critical mass of users in the hard-to-reach high-rise residential sector, through a unique mobile marketplace network model – delivering vital information, products and services at the touch of a button. screen. We are the search engine to optimize your home.

Zonetail also has a partnership with AAHOA, the largest hotel association in the world representing approximately 35,000 hotels and 65% of the US hotel market. The company plans to revive its hospitality sector when market conditions within the hospitality industry rebound from COVID.

To learn more about Zonetail, visit https://www.zonetail.com.

CAUTION REGARDING FORWARD-LOOKING INFORMATION

This press release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of current or historical facts are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “may”, “believe”, “plan”, “intend”, “objective”, “continuing”, “in progress”, “estimate”, “outlook”, “expected”, “project” and similar words, including their negative forms, suggesting future results or that certain events or conditions “may” or “ will happen”. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of the management of Fire & Flower as of the date the statements are made based on information then available to Fire & Flower. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set forth in the forward-looking statements. Forward-looking statements are subject to and involve a number of known and unknown variables, risks and uncertainties, many of which are beyond Fire & Flower’s control, which may cause Fire & Flower’s actual performance and results Flower differ significantly from any projection. future performance or results expressed or implied by such forward-looking statements. These factors include, among others: regulatory and other approvals or consents; fluctuations in general macroeconomic conditions; fluctuations in the securities markets; the impact of the COVID-19 pandemic; the Company’s ability to successfully achieve its business objectives and political and social uncertainties.

There can be no assurance that the expectations reflected in the forward-looking statements will prove to be accurate. Although the forward-looking statements contained in this press release are based on what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such statements. forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this press release. Additional information regarding the risks and uncertainties associated with the Company’s business can be found under the heading “Risk Factors” in the Company’s Annual Information Form dated April 26, 2022 filed on its issuer profile on SEDAR at www.sedar.comThe forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking statements contained or referenced herein, except in accordance with applicable securities laws.

No stock exchange, securities commission or other regulatory authority has approved or disapproved of the information contained herein.

SOURCE Fire & Flower Holdings Corp.

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