Expedia Group and IHG Hotels & Resorts enter into a privileged partnership for optimized distribution | Business


SEATTLE–(BUSINESS WIRE)–February 28, 2022–

Today, Expedia Group and IHG Hotels & Resorts announced that Expedia Group is now a preferred redistributor of IHG Hotels & Resorts wholesale rates through Expedia Group’s Optimized Distribution Preferred program.

The wholesale distribution market is inefficient and expensive. The complexity of maintaining disparate channels eats up a significant portion of hotel bottom lines. Expedia Group’s Optimized Distribution Program solves these problems by creating a primary gateway solution for the hotelier and its B2B demand partners, thereby reducing costs, generating additional revenue for hotels, and delivering accurate content and better passenger fares.

IHG Hotels & Resorts joins a growing list of renowned hotel chains to partner with Expedia Group as part of its enhanced distribution program on a preferred basis. The Optimized Distribution Program, provided by Expedia Group, redefines and expands the scope and scale of wholesale distribution in the hospitality industry. Expedia Group’s network expands the reach of the wholesale market, connecting hotels with B2B demand partners, including a range of third-party travel suppliers as well as tour operators and travel agents.

IHG will leverage Expedia Group’s industry-leading platform to consolidate and simplify its wholesale distribution.

“We are thrilled to join Expedia Group’s Optimized Distribution Program,” said George Turner, chief commercial and technology officer, IHG Hotels & Resorts. “This agreement will allow us to more seamlessly manage our wholesale distribution by providing cost savings, better control of our channel mix and improvements to our revenue management strategy, ultimately driving additional value for our owners and our hotels.”

“We are here to create great products and facilitate connections between travelers and our partners using the power of our platform. That’s why we’re so excited to have IHG join the success of the Optimized Distribution Program. We look forward to helping IHG leverage this solution to fuel its growth and drive more travel,” said Ariane Gorin, President, Expedia for Business, Expedia Group.

About Expedia Group

Expedia Group, Inc. companies provide travel for everyone, everywhere through our global platform. Driven by the fundamental belief that travel is a force for good, we help people experience the world in new ways and form lasting connections. We provide cutting-edge technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of four pillars: Expedia Services, centered on the group’s platform and technical strategy; Expedia Marketplace, focused on product and technology offerings across the organization; Expedia Brands, home to all of our consumer brands; and Expedia for Business, which provides business-to-business solutions and relationships across the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™ and Expedia Cruises™.

About IHG®

IHG Hotels and Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, whose goal is to provide true hospitality for good.

With a family of 17 hotel brands and IHG Awardsone of the largest hotel loyalty programs in the world, IHG has nearly 6,000 hotels open in more than 100 countries, with 1,800 more in development.

InterContinental Hotels Group PLC is the holding company of the group and is incorporated and registered in England and Wales. Approximately 325,000 people work in IHG hotels and corporate offices around the world.

Visit us online to learn more about our hotels and reservations and IHG Awards. For our latest news, visit our Writing and follow us on LinkedIn, Facebook and Twitter.

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CONTACT: Expedia Group

jennifer cole

Hosting Director, Industry Relations, Global

[email protected]



SOURCE: Expedia Group

Copyright BusinessWire 2022.

PUBLISHED: 02/28/2022 08:30/DISC: 02/28/2022 08:32


Copyright BusinessWire 2022.


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