Ennismore co-CEO Gaurav Bhushan said Accor will roll out more Mondrian, 25hours, Jo&Joe, Tribe and Hyde hotels in Australia and New Zealand


Completed last year as part of a global push towards more eclectic designer offerings, the Ennismore joint venture platform operates more than 100 hotels and more than 150 restaurants and nightlife destinations. A further 140 hotels are in the pipeline through a mix of new developments and conversions of existing properties.

In Paddington, the former Grand Pacific Blue Room nightclub at 1-11 Oxford Street is being transformed into a 105-room hotel open 25 hours a day by property developer Central Element.

An artist’s impression of the 25hours hotel which will open in Sydney’s Paddington next year

Due to open next year, it will include a rooftop bar, restaurant, cafe and live entertainment facilities.

“From our perspective, a lifestyle hotel is about trying to build a destination and not just focusing on the traveler,” Mr. Bhushan said.

“The focus is on the bar and restaurant and building a local community center. We build hotels for what the local market wants. This is not a cookie cutter pattern. Each location is different.

“Sometimes the best location is not the center of town. We like neighborhood hotels in areas with high residential density, where we can attract locals and travelers.

“Strong interest” from investors

Mr Bhushan said Ennismore’s global hotel portfolio has rebounded well from the pandemic.

“The vast majority are operating at pre-pandemic levels or higher than pre-pandemic. Our bars and restaurants returned to these levels last year,” he said.

He added that the stronger rebound in lifestyle hotels compared to traditional hotels, driven mainly by strong demand for food and drink, was seeing “strong interest” in Ennismore’s brands from investors and developers.

In Australia, he said, locals love to get out and experience world-class places.

“Half of our income comes from our bars and restaurants. Other hotel operators don’t focus so much on that part of the business but on the room part,” Mr. Bhushan said.

Ennismore’s expansion plans in Australia follow co-owner Accor expanding its brands in Australia, including the opening of nine Mercure hotels under a deal with fund manager Salter Brothers, which acquired the Travelodge wallet.

Accor Pacific boss Sarah Derry told the Financial analysis earlier this year that she would like to bring the famous luxury brand Raffles to Australia.

“We want to grow. Luxury hotels are an area we are passionate about,” Ms Derry said.


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