Development of the £ 30million Abersoch Hotel is set to begin next spring with a well-known operator in place


The new owners of a former Abersoch hotel site have announced that construction work on a £ 30million hotel and apartments is expected to start next spring.

The Whitehouse Hotel closed in 2004 and was finally demolished in 2016 after North Wales-based developer Broomco obtained planning permission for a new development the year before.

Providence Gate Group Holdings (PGGH) took over the program this year.

Now they say work will begin in March on the £ 30million development named The Abersoch – with a completion date set at 2023.

They are teaming up with operator Bespoke Hotels, which runs the five-star Chester Grosvenor hotel.

They say the hotel will provide “ultimate barefoot luxury” with close access to the beach and the sea.

Development of the Whitehouse hotel in Abersoch

It will include 42 luxury rooms and suites, a destination restaurant, a bar with terraces overlooking the sea, reception facilities, a gym, a spa with swimming pool, treatment rooms and a thermal suite that will be distributed on the ground floor of the hotel.

These will also be fully accessible to the public.

Charlie Openshaw, Director of Development, PGGH, said: “We are delighted to start working on this very exciting development. It will bring much-needed hotel accommodation to the Llyn Peninsula and open up the destination and Wales to an international audience.

In addition to the hotel, the development will include 18 apartments, located on the top two floors above the hotel, offering spectacular views over Cardigan Bay and Snowdonia.

He added: “It is no secret that the demand for holiday accommodation is at an all time high in Abersoch. This significant new construction development is based on the footprint of the old Whitehouse Hotel and has the advantage of meeting part of this demand without moving or converting residential properties in the city. ”

PGGH, which will retain ownership of the hotel, has partnered with hotel operator Bespoke Hotels, one of the leading operators in the international luxury hotel market and known in the North West of England for the award-winning Gotham and Brooklyn Hotel in Manchester and the five-star Chester Grosvenor Hotel.

Robin Sheppard, President of Bespoke, said: “The Abersoch will definitely put Abersoch on the global tourism map. We’re determined that the hotel encapsulates the relaxed, coastal feel of Abersoch itself – cozy and glamorous in equal parts – what we like to call ‘barefoot luxury’.

He added: “It’s been quite a journey to get the hotel to this point, with the delays from Covid and the challenges it has brought to the hospitality industry. Now the future looks brighter – the holiday market continues to grow and the demand for UK holidays is less affected by the seasons than before.

“The Abersoch will operate 12 months a year – and we believe it will become the jewel of the Llyn Peninsula.

Gwynedd County Councilor Dewi Wynn Roberts said: “If the peninsula is to reap the economic benefits and jobs that luxury tourism brings, without dislodging local communities, then this is exactly the kind of development. high quality and friendly new construction that is going to be needed.

“The impact on the local economy, both during construction and afterwards, when jobs and tourism spending are more tangible, will be of great benefit to the community.

“There will be high quality employment opportunities for local youth in the hospitality industry in conjunction with local colleges and apprenticeship programs.”

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