Detroit Institute of Arts Names Elliott Broom Chief Operating Officer • Oakland County Times


Detroit Institute of Arts appoints Elliott Broom COO

Detroit Institute of Arts appoints Elliott Broom COO

Following a nationwide search, the Detroit Institute of Arts (DIA) has named Elliott Broom the museum’s new Chief Operating Officer (COO). Broom, the DIA’s current vice president of museum operations, takes up his new role effective immediately.

After a long career in the hospitality industry, Broom joined the DIA more than 13 years ago as vice president of museum operations, leading the departments of security, building operations, visitor services, environmental services, volunteers, events and food services and group reservations. As Division Manager, Elliott played a vital role in managing the museum’s biggest events, including many successful galas and blockbuster exhibitions. Rembrandt and the face of Jesus, Diego Rivera and Frida Kahlo in Detroit, and Star Wars and the Power of Costume.

In this new role, Broom will be responsible for holistically understanding the visitor experience and developing innovative and meaningful ways to improve it. In addition to the above departments, Retail Operations, Talent & Culture and Research & Evaluation will also be part of the Operations team.

“I have long admired Elliott’s innate ability to connect with our team and visitors in positive and meaningful ways,” said Salvador Salort-Pons, Director of DIA. “I look forward to partnering with him to advance our common museum-wide goal of providing an extraordinary experience for every DIA visitor and creating a culture of belonging for our team and guests.”

While at DIA, Broom oversaw several successful projects vital to museum operations, including the complete replacement of the building’s hydronic heating system, the renovation of the historic auditorium staircase on John R Street, the redesign of Kresge Court, replacement of the North Building and Auditorium Hall, expansion and upgrade of the museum parking lot, and the search and selection of DIA’s food service provider, Culinaire. Broom also led the DIA’s Service as Art training team which created and facilitated training for all DIA staff and volunteers on customer service best practices, and led and coordinated operational adjustments. of the museum for COVID-19.

Prior to joining DIA, Broom had extensive hotel management experience at properties such as the Palomar Hotel in Dallas, Texas, the Peninsula Chicago Hotel, the Four Seasons Hotel Los Angeles in Beverly Hills, and the Ritz-Carlton (now The Henry) in Dearborn. Broom holds a degree in art history and business administration from the University of Michigan-Dearborn and is a graduate of the University of Detroit Jesuit High School and Academy.


The Detroit Institute of Arts (DIA), one of the leading art museums in the United States, houses more than 65,000 works that constitute a multicultural survey of human creativity from antiquity to the 21st century. From the first painting by Van Gogh to enter an American museum (self-portrait1887), to the world fame of Diego Rivera Detroit Industry murals (1932-1933), the DIA collection is renowned for its quality, breadth and depth. DIA’s mission is to create opportunities for all visitors to find personal meaning in art individually and with one another.


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