Beaumier Hotels chooses Cendyn to power its CRM


The French hotel group has chosen Cendyn’s industry-leading CRM to improve guest experience across its collection of European luxury hotels.

Cendyn, a catalyst for digital transformation in the hospitality industry, today announces that Beaumier Hotels has chosen Cendyn to power CRM in its portfolio of luxury hotels in Switzerland and France. Beaumier Hotels was looking for a strategic technology partner to deliver a sophisticated guest intelligence and marketing automation solution that would allow them to personalize the guest journey and create bespoke marketing campaigns for their hotel guests.

Using Cendyn’s industry-leading CRM platform, Beaumier Hotels gain actionable insights into each guest’s unique preferences and deliver unforgettable experiences at every touchpoint of the guest journey. Cendyn’s CRM platform provides a detailed view of each guest’s interests, spending history and behaviors by enabling access to a unified guest profile that collects and organizes data from many sources. Each hotel in the Beaumier Collection will have access to the data it needs to create tailored guest experiences that increase revenue and loyalty, thanks to the CRM’s ability to automate, segment audiences and provide real-time reporting.

“With our current hotels and plans for future expansion, we knew we needed a CRM that would work across the portfolio, continue to scale as we grew, and allow us to create even more unique experiences that immerse guests in the essence of each destination. We are excited to work with Cendyn to further personalize our offerings and connect with our guests on a deeper and more impactful level,” said Marc Charlot, Director sales and marketing at Beaumier.

“Cendyn is thrilled to be working with Beaumier as they embark on the next evolution of their brand. With a new era of digital transformation on the horizon for our industry, hotels and resorts need to take the time to leverage the data they have and use it effectively to personalize the guest experience. With access to Cendyn’s CRM, Beaumier has the tools they need to improve and personalize each customer’s experience and continue to drive demand as they expand to other locations. said John Seaton, Chief Revenue Officer at Cendyn.

About Cendyn

Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the world increase profitability and build guest loyalty with an integrated technology platform that aligns revenue, e-commerce, distribution, marketing and sales teams with data, applications and centralized analytics, so they can capture more demand and accelerate growth. With offices located worldwide, in the United States, Germany, United Kingdom, Singapore, Bangkok and India, Cendyn serves tens of thousands of customers in 143 countries. To learn more, visit

About Beaumier Hotels

Les Hôtels Beaumier offer the opportunity to discover authentic experiences in unique destinations, where the staff embodies the values ​​of service and hospitality that have become its trademark. Choosing to stay in a Beaumier hotel means first choosing your destination: the snow-capped peaks, the gentle hills of Provence or the sunny shores of the Mediterranean, where each moment of the experience evokes its own adventure and the possibility of treat yourself to a luxurious calm. and absorb the amazing nature of each place.

In addition to the three recently acquired hotels in the Swiss alpine region of Wengen, Beaumier operates eight hotels in France: Hotel Le Val Thorens, Hotel Le Fitzroy in Val Thorens and Hotel des 3 Vallées in Courchevel 1850 in the French Alps; Hotel L’Alpaga in Megève; and the Hotel Les Roches Rouges, in Saint-Raphaël on the Côte d’Azur as well as Le Moulin and Le Galinier in Lourmarin and Le Capelongue in Bonnieux.


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