Amended plans to convert former Bray Head Hotel to housed apartments


Revised proposals to convert the former Bray Head Hotel into apartments have been lodged with Wicklow County Council.

DF Architects and Planning Ltd have submitted a planning application to the local authority on behalf of Button Real Estate Works Limited for the former hotel on Strand Road. The facade of the building is registered in the register of protected works

Approval is sought to amend previous permission to convert the old hotel into 44 apartments and increase the number of units from five to 49.

Accommodation would include a studio, 19 one-bed apartments, 20 two-bed apartments and nine three-bed apartments.

Permission is also sought to remove the fourth floor penthouse above the existing protected structure, the removal of the granted penthouse stairwell serving the upper floors, revised parking and bicycle parking, five bollards charging for electric vehicles and other associated work.

In its application to Wicklow County Council, Button Real Estate Works Limited confirmed that it had completed the purchase of the hotel site in December 2021.

The planning section is due to make its decision on the revised proposals for the historic building by June 27.

Planning permission was initially granted in 2018 to IDV Development Ltd for 44 apartments, a pub and a restaurant.

The old Bray Head Hotel has been vacant for several years and there are fears that the building, which is a protected structure, is at risk of becoming derelict.

In December, IDV Developments Limited appealed to An Bord Pleanala after the property was first added to Wicklow’s vacant sites register on October 20, 2021.

The register includes locations which were, in the opinion of the planning authority, vacant locations for the duration of the 12 months preceding the date of listing.

The Verge has yet to make its decision on the appeal following the property’s addition to Wicklow’s vacant sites register.

The hotel dates from the 1860s and is a prominent feature of Bray’s seafront. It has been used as a filming location in films and television, including “The Commitments” and “Breakfast on Pluto”.

Richard Burton and Elizabeth Taylor visited the hotel while Burton was filming “The Spy Who Came in from the Cold” in 1965 at Ardmore Studios.


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